Logo design is one of the most important aspects of corporate identification. It is your company's reflection and is, many times, your first impression. It is important to make sure that it is done right. All steps of the logo design must be well thought out. Some of these include colour, font choice, whether or not to include an icon and the tagline (the tagline is a few brief words giving a quick snapshot about what your company represents, believes and how you can help your clients).