ICOMPASS CAMPAIGN

KAMLOOPS STORM CAMPAIGN

Campaigns can encompass anywhere from one to all of the categories of graphic design to create a brand or a specific targeted message. When creating a campaign, it is imperative to know the target market and to keep consistency between each design piece as, it's possible if not probable that the target market will be viewing each design category. If there is inconsistency, the campaign can fall apart and some of the set goals and opportunities may be missed. Of all the categories, this one involves the most initial planning.